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POR FESR 2014-2020 Action 3.4.2

Incentives for the purchase of internationalization support services in favor of PMIs

Project name: STRATEGIC PLANNING FOR THE INTERNATIONALIZATION OF GENERAL FLUIDI SRL

General Fluidi was founded in 1962 and, since then, it has distinguished itself for being the main hydraulic center in the North-East, playing a decisive role in the diffusion of hydraulic products for the mechanical industry. Over the decades, thanks to a flexible structure, always oriented towards the development of new products, the company has acquired a considerable know-how in the design and production of cylinders and hydraulic power units, applicable to various sectors of industry and mobile machines.

GENERAL FLUIDI SRL, historical company of the Paduan entrepreneurial fabric, stands out for being the main hydraulic center in the North-East, where it plays a decisive role in the diffusion of hydraulic products for the mechanical industry.

Over the decades, thanks to a flexible structure always oriented towards the development of new products, the company has acquired a considerable know-how in the design and production of hydraulic systems and power units applicable to various sectors of industry, shipbuilding and mobile machines.

The GENERAL FLUIDI SRL project has led the company to strengthen its presence in the Japanese and US markets. Specifically, with the strategic planning service structured and conducted by Linkness srl, the company has largely satisfied the objectives set by laying the foundations for the generation of highly qualified leads, and the creation of important business partnerships.

The activities carried out by the consultant involved a complete and detailed analysis of the target markets, with the study of the most effective channels and tools, the elaboration of a specific strategic plan and the development of a marketing plan dedicated to the commercial penetration of the company in Target countries.

Thanks to the support of the Veneto Region, which, with the POR FESR 2014-2020 fund was able to support this project by assigning a contribution of € 7,520.00, GENERAL FLUIDI SRL benefited from the financial support that allowed the rapid achievement of the objectives of the project.